![]() Obviously it would be a shame to go for a name that is already taken, so take a look at Apple Podcasts or Spotify and make sure the name you choose isn’t already a registered trademark. You should preferably go for a name that is both short and impactful, all while representing your brand and its values. Avoid choosing a name that is too specific as it might limit you in terms of potential themes to discuss. Allow for a wide range of sub-topics to be covered.As an example, a podcast called Wanderlust would be about travelling. Potential listeners should get an idea of your podcast’s topic just from reading its title. Be indicative of the topic you plan on covering.To make the right choice, keep in mind that the name of your podcast should: Finding the right name for you podcastĬhoosing the right name for your podcast is essential, as this name will and should reflect your editorial direction, your brand DNA and your field of expertise. The first step is obviously coming up with a powerful concept idea for your podcast. Step 1: Finding a concept for your podcast We hope we’ve managed to convince you to give launching your own branded podcast a try. Midroll is a great example here as they’ve realized 63% of their listeners had bought a product or service after listening to their podcast. Not only do they allow you to establish your brand as an expert in its field, they also allow for additional sales. Podcasts are a great way to generate additional revenue. In the US, 65% of people use their smartphone or tablet to listen to podcasts. In 2020, 20% of Americans listen to podcasts weekly.Īs a fully mobile format, podcasts are accessible to your audience anywhere and everywhere, especially from their smartphone. The percentage of Americans who listen to online audio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) has doubled since 2012, growing from one-third of the population to two-thirds. In 2019, the total number of Americans aged 12+ who have ever listened to a podcast passed 50% for the first time. In the US, 50% of all homes are podcast fans. If you still need to be convinced that podcasts are a powerful marketing tool, here is some data that should change your mind. Check it out !Ĭreate a stunning video in minutes Try for free Why you should launch your own branded podcast Spoiler: Creating an audio or video podcast does not require a lot of technical skills. With this ultimate guide to branded podcasts, we will tell you everything you need to know to create, launch and sustain your own podcast. Creating a podcast is easy-the trickiest part is catching your audience’s attention and making sure they are actually consuming your content. Of course launching a successful branded podcast isn’t a walk in the park. “ Wow, this is cool! I should totally get my own branded podcast” Curious to see a great example? Check out Rise & Grind, a podcast by ZipRecruiter who started out by sponsoring a lot of podcasts before creating their own. ![]() This is a huge opportunity for brands and a lot of them have already taken the leap and started using podcasting as a way to boost their marketing strategy. ![]() According to Edison Research, among podcast listeners, 30% of the time spent listening to audio sources is dedicated to podcasts. Podcasts are affordable, mobile and intimate… and they are here to stay. Are you up for a challenge? Here is one: why don’t you create your own branded podcast? ![]()
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